Smart Choice Finance

About us


About Smart Choice Group


Providing top-quality services and a high level of customer assistance as well as educating others in the areas of finance, insurance and the real estate market in the UK.

By doing this, we intend to build a brand which is trustworthy and recognisable among Eastern European companies in the UK. We aim to become the leader of financial intermediary, accountancy and the real estate market, focused on the needs and satisfaction of our client. 


Thanks to our team members, we offer a new quality of service and provide our clients with tailor-made solutions.

High Quality

We provide comprehensive services in the areas of finance, accountancy and real estate in the UK. Our team consists of the most excellent specialists in the market who are provided with opportunities of continuing professional development and taking part in numerous trainings.

In every area of our business, we have the same goals: professional customer service, individual approach to each client and their satisfaction with our partnership.

Smart Choice Finance Service

Smart Choice Accountancy


Smart Choice Group


Smart choice


Smart Choice Group is established on the following values which determine our standards:

Our history - the origins of Smart Choice

My whole life has revolved around finance – most of my family either work or have worked in that industry; I have graduated from an economic university and worked as a financial advisor. As a result, when I first moved to the UK in 2015, I decided to continue on that same path.

In life, I really value quality and I knew that I could only achieve it at its highest when I could influence the company, customer service and products – this is how Smart Choice Group came to life.

Zuzanna Ritter

Zuzanna Ritter

Founder and owner of Smart Choice Group

Back then, I introduced my own principles which are still valid today. Firstly, our clients matter the most. It’s our daily practice to approach everyone individually, find the right solutions and build lasting partnerships. People who make up Smart Choice are of equal importance. We don’t believe in glass ceilings, and so the possibilities of professional development are almost endless.

Through the years that we have operated in the British market, we have based all our actions on innovative management methods, experience and kindness towards others. As a result, we create a brand you can trust – Smart Choice Group.

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